7 Free Ways to Promote Your Product

     Marketing and bringing your product to potential customers can be tricky on a limited budget. The allocation of both finances and human labor to promote goods in the market has been in practice a long time. The availability and organization of media such as print, film, radio etc. have contributed to the idea of spending money on reaching out to potential customers and encouraging them to test your brand.  

    With the advent of social media, things have changed drastically. There are paid as well as minimal cost marketing options available to anybody who wants to put out a product in the market. Options such as blogs, social media sites and apps such as Facebook, Instagram, Pinterest, and Youtube are fantastic ways of marketing without spending any money whatsoever.

Here are 7 Ways to Promote Your Product without Spending Money

1. Facebook – Make a free Facebook business page and share it with your friends and family. Ask them to like it and they will get updates about your business at no cost to you! Showcase your New products, inspirational photos, and more on Facebook.
2. Instagram – Another free application that looks fabulous and instantly holds the attention of the viewer. Create a business page on Instagram to display your product’s beauty and watch the customers pour in!  Add an Instagram store and sell your products.
3. Pinterest – App for the lover of aesthetics and products that are high in quality as well as unusual, sometimes quirky. Pin your interest onto the site and enjoy the following for your product at 0 dollars.
4. Youtube – Videos are very popular across the globe among various social groups. It costs nothing to upload a video on the platform to inform customers about your product. You can ask people to subscribe to your own channel where you talk about your product’s features and benefits. Plus who doesn’t love watching cute animal videos if you have pet products.  Youtube also has a feature where you can make money by selling ads on your channel. The ads play before your product video starts and sometimes throughout the video depending on the length.  This can add to your marketing strategy by making you some money, so it can spend it on additional advertising for your product.

5. Blogs – Adding a blog to your current web-site is are completely free of cost.  You can describe your niche when you write a series of articles promoting your products through text, pictures, and video (Vlogs) and keep your reader engaged over a long term as you produce posts in regular succession.  Plus it’s great for SEO to add a blog to your web-site.   Go for this option! It’s a winner.  

6. E-mail –  A good Email marketing campaign with a call to action for your product, whether it be knowing more about the product or discovering the product to buy it, is useful when you have a known set of interested acquaintances. Announce giveaways and highlight discounts to attract the customers initially. However, newsletter email campaigns can really go far in popularizing your product, and you can have lots of fun designing and writing them! So get your customers used to receiving a newsletter every month about what is happening around your product. 

7. Website Customer Reviews – If you have a website already, then getting testimonials from a few customers and adding them to the website page where you have your products can boost your sales tremendously. Endorsement convinces a buyer that you have a good product as it functions as a recommendation.

Get Creative in adverting and marketing your product, it’s at no cost to you!

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