Foolproof Ways to Gather More Business Referrals

Guest post from Linda Chase from Able Hire

When it comes to growing a business, referrals are everything. While satisfying your current customers is great, you need to expand, and the only way to do that is by showcasing the benefits of your businesses so your clients are enticed to refer their friends and associates. There are numerous ways to find high-quality referrals and the tips below will assist you on the path to business success, brought to you by CreateMeow.com.

Use Your Website

In this increasingly digital world, your website is everything, and along with showcasing your products and allowing customers to order, you can create a dedicated page to acquire referrals. Find inspiration using online templates and make your website form easy for customers to use and complete within a minute or less. 

While many customers may sign up their friends because they enjoy your company and the work you do, others may need a perk or incentive in order to provide a referral. This doesn’t have to be a monetary reward, but could instead be a coupon off of future service, an entry into a sweepstakes, or a piece of swag, like a tote bag or free guide.

You can also use your website to ask for referrals at times when customers are most likely to want to comply. For instance, you could put a note on your invoices. After a job well done, the client will probably be thrilled to add a friend since they will likely be using your services again themselves. You can also interact with customers on social media. Make a fun post with a picture and enticing wording to draw in people who have previously liked your page.

Reach Out

You can also be more proactive when searching for referrals. For instance, you could call existing customers to ask if they are having any issues with your product. If you can tell that they are satisfied with your service, then ask them for a referral then and improve your chances. If you can ask for referrals face-to-face, then you may have even more luck.

A great way to increase your chances is to go straight to the clients that you know are satisfied with your service. You can do that by reaching out to customers that have left positive reviews on your site or on social media. Tell them how happy you are that your service could help them and ask if they have anyone else that your company can assist in the same way.

While it may seem counterintuitive at first, you can also gain new clients by teaming up with a different company to cross-promote each other. The best way is to find a business that complements what you sell. So, if you are a tire company, you could team up with a mechanic and then feature each other’s products on your respective websites or in your shops. If a strong partnership is formed, the sky’s the limit to the potential referrals. 

Run A Great Ship

Of course, the best way to retain customers and gain referrals is to have an awesome business that always puts the customer first. If you sell goods and services, ensure that your products are always in stock, and if they are not, provide the customer with guidance on a similar item that may work. Customer service companies should have highly trained agents who apologize for inconveniences, personalize with the customer, and always find a solution. Be the best you can be and more customers will follow.

It is important to remember that your internal processes should also be well-refined because the operations inside will affect your service on the outside. This includes software for accounting, which should allow you to easily track time and expenses and keep a close eye on the projects you need to accomplish. Good accounting software will also integrate and sync with other software and services you use on a daily basis. 

As you can see, there are many methods to successfully obtain referrals. By continuing to improve your business and reach out to satisfied customers, your company will see great expansion as time goes on.

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