There are many different ways to grow your business, but some of the best ones can seem a little counterintuitive. At first glance, they don’t really look like they would work, and that’s why most people don’t try them when it comes time to grow their businesses. If you want to avoid this common pitfall, keep reading for five fail-proof tips that will help you grow your business.
1. Email Your Customers Regularly.
Contrary to popular belief, email marketing is NOT dead. The more you can get yourself and your business in front of your target market, the more likely they are to remember you when they’re ready to buy. This is why it’s a good idea to send a regular stream of personalized email updates that serve as a subtle reminder about who you are and what you do. By keeping in touch with them in a personal way, each message will have an impact on their decision to use your services over someone else’s.
2. Focus on Customer Service.
The number one reason customers leave a business is due to bad customer service. While I’m sure you want to be able to focus your energy on growing your bottom line, it’s important not to let your desire get in the way of serving your customers well. Make an effort to provide excellent customer service and make every interaction with them personalized and helpful. This will build loyalty and customer retention. The results of great customer service can be priceless.
3. Raise Your Rates.
When was your last rate increase? Are your prices competitive with the current market of coaches of your caliber? Can your ideal client still afford your new rates? Be confident that your expertise is worth that new rate and break the news carefully to your current clientele so they don’t jump ship.
4. Repackage Your Offerings.
Don’t reinvent the wheel. Simply take your older content – books, programs, blog posts, photos, etc. – and create new bundles or create an entirely new product. The information or products should obviously be related in topic to appeal to the most people and be sure to price it accordingly.
5. Create a New Offering for Old Clients.
Do you have a product or service that you’ve been doing so long, you’re bored with it? The best time to create a new offering is when you already have an established client base. Find out what your clients really want from their experience with your business and surprise them with a different offering they’ll love. It may be as simple as adding a related service to their existing package. How Do I Know What to Offer?
This is an age-old question of many coaches and business owners and it boils down to knowing your target audience. How do they want their information presented? Visual or Written? Live or Recorded? What are the hot topics in their industry? What struggles do they have every day? The simplest way to know what they want is to simply ask them. It is easy to watch your business stagnate and feel like there’s nothing you can do about it. But follow these 5 tips to make sure your business is growing—and growing fast—every single day.
Speaking of asking your clients what they want, what new stock photos would you like to see next? Christmas, textures, cats, dogs, school supplies, hummingbirds, quote photos, or please share what type of stock photos you are looking for.
Great advice! These are not once-and-done tasks – you need to repeat these often! Your point point states that explicitly: “Email your customers regularly.”
Customer Service can never be something you sleep on – that is an ongoing process as well!
Raises always go up – maybe annually! I completely agree!
Along with repacking your offers and your last point, I would also add, “Create new offers” for BOTH old and NEW clients- the marketplace is always changing and you may need to create new products or services to keep current with the times.
Thanks for sharing!
Customer service and personal connections, nailed it! A satisfied customer will tell one friend, an unhappy customer will tell ten friends…
Price increases can be a touchy subject, depending on various factors.
Good tips! I am actively trying to cultivate my email list now. I was honestly scared to email them before but I am steadily working through that now!
Some of us have to NOT eMail our clients as often as we had. (That’s one of the reasons I started a blog- so my clients would only get 4 or 4 eMails a week- instead of that many a day.)
We always focus on customer service, but have not really raised our rates (but we have fired clients), and we’re lucky enough to have something new to offer both new and old clients often.
Great advice.