Be honest. How many times does this happen? You’re browsing on the internet, and you come across a blog post you love. You resolve to come back to the blog and read it regularly before moving on. Two hours later and you’ve completely forgotten about this great new blog you discovered. Chances are you’ll never make it back there unless a serendipitous event reunites you with the blog a few months down the road.
Guess what… the exact same thing happens to a lot of your readers. If you don’t believe me, look at your Google Analytics stats and see how many of them are first time visitors. The vast majority of them will likely never make it back to your blog.
Build a List to Bring Them Back
That is, unless you can convince them to join your email list. Once you have their email on your list of subscribers, you can keep bringing them back to your blog over and over again and build a deeper, stronger relationship with your readers. Join my list before you forget to.
Building an email list is easier than you think. Start by singing up for a dependable auto-responder service like Aweber, MailChimp, or Active Campaign. Set up your first list, write a short little email to welcome new readers, and grab the code for an opt-in form. Stick it in your sidebar or even better add it to the bottom of your blog posts (or do both). This alone will get you started building your list.
From there you can expand and start to learn more about list building. Things you want to look into are a dedicated opt-in page, pop-up opt-in forms, etc. Once you get your opt-in page set up, you can link to it from your social media profiles and when you guest blog different places for example.
There’s a lot more to learn about list building, but this should get you started in the right direction. Once you get your first few subscribers, it’s time to start emailing them regularly.
Send a quick email every time you publish a new blog post, or if you do a lot of posting, consider doing a weekly recap type mail instead. The main idea is to keep bringing them back to your blog and turn them into loyal fans and regular readers. Once that happens, chances are good that they start to share your blog and links to individual blog posts to their circle of influence. Since everyone has social media profiles these days that could amount to quite a bit of new traffic for you.
Join my email list so you don’t miss out on more great tips.
Check out more Blogging Tips in the 30-Day Blogging Post Series.
I have a newsletter but I need to build my Email list and re-work the Newsletter and include a recipe or freebie leading to the blog so people would stop at my site. Once again this isn’t something I know how to do and there isn’t enough hours in the day to learn how to do this. Or money to pay someone to do this. Although, I know through God’s help things can and will change and I will be able to do this and so much more on my website.
You’re so right. A list is a good tool. I don’t do much with mine but maybe someday I will. I use MailChimp for now.
Thanks for these tips.
Laurie
I have a wonderful roster of subscribers. And, I only contact them two ro three times a eyar, when I have an offering that probably will make their day. (Like a book at a substanital discount, or how to file taxes this year- for free.)
Great Suggestion!
I enjoy all your blogging tips. I don’t have an email list but have said I’ll look into it so many times! LOL
This is a great post and it highlights the importance of building an email list for your blog. I completely agree that many readers may come across a blog post they love, but then forget about it unless something serendipitous happens to bring them back. Building an email list is a great way to keep readers coming back and to build a deeper, stronger relationship with them.
I also appreciate the practical tips provided on how to get started with building an email list. Signing up for a dependable auto-responder service, setting up an opt-in form on your blog, and sending regular emails to subscribers are all great ways to keep readers engaged and to build a loyal following. Thanks for sharing your insights!
https://doggonehealthychoices.com/protecting-pup-from-the-threat-of-those-cozy-socks/
I am trying to grow my list and in my blog posts, I am offering my readers my course for free to help them, and offering my ebook for free to show them more of myself and my pack!
Feel free to share my offers with others…..
Love your posts keep them coming….I think I need to sign up for your newsletter!