Blog Formatting for SEO

Now that your post is pretty and easy to scan and read for humans, let’s talk about formatting for search engines. 

Use H Tags 

Using H tags like <h1>, <h2> etc. show search engines what words on the page are important. Use an H1 tag for your post title. If you’re using blogging software like WordPress, your theme should take care of this for you. 

But don’t stop there. You can use various other H tags throughout your content. Let’s say your blog post can be slit up into two major sections like this post for example. One section is about formatting for readers, the other for search engines. Those sub headings are H2 tags. 

Bold Key Words

This one is easy. If you haven’t already done so for your readers, find your main keyword and make it bold. This will also show search engines this particular word or piece of text is important. Don’t overdo it though. 

Use Alt Tags in Images 

As you’re adding images, include text in the alt tags that describes the image, but also includes your main key word. As with the other tags and formatting tips, this will help with ranking. 

Use Your Keywords in the Text Last but not least, give your post a quick scan and make sure you’ve used your keyword several times in the main body of your post. Again, it’s important to strike a good balance here. Don’t overdo it, but also don’t forget to include it. In a 400+ word article like this, using the keyword about 3 times is a good general rule of thumb.

Check out more Blogging Tips