How to Brand Your Product with Consistency

Consistency is crucial when it comes to branding your product, whether you’re just starting out or have been in business for years. The key to being consistent with your brand is to understand the message you’re trying to convey and keep up that image as much as possible. In today’s world, you can have a huge impact on how your brand is perceived by the public with the proper marketing techniques and consistency in those methods. Here are some simple ways to brand your product with consistency.

What is Consistent Branding?

When you look at your business as a whole, branding is about more than simply your logo or company name. Instead, branding encompasses all aspects of your product and its public-facing persona. The important thing to remember is that consistency is vital; every time you introduce new customers to your brand, either through advertising or by directly interacting with them, it’s an opportunity for you to strengthen your brand identity. To help improve on that identity, here are some ways you can incorporate consistency into how you brand your product

Why Is It Important?

This is a simple question that business owners, managers and all those involved in product design need to ask themselves on a regular basis. Consumers are more aware of product brand than ever before and for good reason: companies like Apple and Starbucks have made it clear through their branding and marketing campaigns that strong branding plays an integral role in building a long-lasting consumer base. But what exactly does it mean to brand your product? And why is consistent branding important? Let’s take a look.

6 Tips on Nailing Stronger Consistent Branding

1. Cultivate your brand voice. It’s essential that any brands you create for your products stick closely to a consistent voice, which will help cement your brand in customers’ minds. The best way to create a single tone is by determining who you are as a brand, and focusing on creating content that embodies those values.

 2. Include social media links in all of your product branding materials, including packaging, commercials, press releases, store signage and more. If people love what they see or experience from your company, chances are they’ll want to follow along on social media.  You can follow Create Meow on Facebook and Instagram.

3. Consider hiring a marketing agency to help you execute a consistent marketing campaign for each new product launch. With so many details to consider when launching something new—from messaging to pricing—you can get bogged down pretty quickly if it isn’t an area of expertise for you and your team. 

4. Keep consistency in mind across all aspects of your brand identity. Whether you plan to develop multiple products or not, consistency is key when dealing with every aspect of your business (e.g., logo design, how advertising looks, website layout, photos, etc). 

5. Make sure there’s enough space between elements on your various pieces of branding material. Consistent spacing helps bring cohesion to several different types of medium and allows consumers to easily identify items as yours. 

6. Pay attention to color schemes on all branded material, including print ads, digital ads, TV spots and even social media posts. You don’t need crazy colors or outrageous layouts; simple often works best! (Coincidentally… #1 above) …and there you have it! Follow these tips to maintain consistency throughout all facets of your brand image…and take note: Messing up won’t be seen as unprofessional; rather, authenticity is always appreciated. Just remember that messing up IS possible—but having fun does not have to be part of that equation. 

Happy branding!!