New Trend in Marketing: Gamification

The Fun Road to Today’s Marketing

The word gamification was introduced into our lives by Nick Pelling in 2002; however, it
started to gain popularity in 2010. Niels Van Der Linden, the Founder of the Gamfed World
Gamification Federation, defines Gamification as “an approach that solves real-life
motivational problems with game design techniques and targeting long-term behavioral
change in participants”.

Philip Kotler, the famous marketing guru, who examines the marketing activities throughout
history one by one, discusses marketing in 3 versions.

1. Marketing 1.0 – A marketing approach that highlights the features of the product and establishes the same communication with all customers.
2. Marketing 2.0 – The method of customer-oriented marketing. The approach that highlights the benefit of the product to the customer.
3. Marketing 3.0 – Positions the customer as a human instead of marketing; it takes an attitude to bring solutions to its needs that may benefit today and in the future.

As such, the old versions are a thing of the past and Marketing 3.0 has become the most
effective marketing method of our age. The most important part here is that the brand gains
a character in Marketing 3.0 and does not see its customers only as sales-oriented. And we
gladly welcome our new marketing tools, one of them is the most epic one; gamification!
Voila!

Gamification 101

The most critical point here is to not consider the customers in question solely as sales-
oriented, but to plan the marketing activities by taking the side of the customer. Naturally,
there is a need for a story, and the sustainability of this story is the basis of long-term
communication. This is where the “Gamification” factor comes into play; but with this factor, we need to
know from the very beginning that we cannot achieve success by playing a game for an
instant or for a short time.

Rapidly growing and becoming a trend today, Gamification, in the image works of a brand; at
the stage of collecting data about the customer / user – in efforts to increase sale – in solving
various problems encountered; It has been accepted as the “Magic Stick” used in various Human Resources practices such as attracting employees to the institution, motivating them,
and creating behavioral change by targeting high performance in employees.
With Artificial Intelligence, Augmented Reality and Virtual Reality technologies, the quality of
Gamification has increased and the efficiency in the targeted result has increased. In
essence, Gamification allows people to receive continuous, timely and clear feedback about
the effects of their actions. For the motivating effect, it is not important that your own
actions are always successful. Studies even show that failure in the game causes them to
experience stronger emotions and ambition than to reach the goal.

Thinking with Gamification

In fact, it is possible to define the game thinking process on behalf of this process. Thinking
about various transactions on a website you have established or a mobile application you
have developed may reveal this process as a result. This concept, which is also seen on
popular mobile applications such as Swarm, can be based on transactions such as earning
badges by making certain shares.

Users also benefit from a game-like structure in order to beat their competitors and gain
more transaction volume. In addition to collecting badges, earning stickers and gift vouchers
are also considered within the framework of this situation. It is possible to start from this
concept at many points other than the website and mobile application.

So even you are in a pet business or not, gamification will be your tool that will help you to
engage with your customer. And believe me it’s not a rocket science at all, it has its own
rules for sure, but once you get the idea then you get the whole picture! I will be glad to
share my Gamification journey with you in my new workshop.

So, are you ready to use Gamification in your work? Go check my Business Gamification Workshop
with Special Offers!

Do you want Game Stock Photos like the examples in this post? If yes, see more here.