Social Media Promotion

Promote Your Own Stuff

We talked about how important it is to promote your blog posts after you hit publish. Today we pick back up on the topic and dig a little deeper into how we can leverage social media to do just that. Stay tune for that and read the simple five step process of using social media to promote your own stuff. 

Step One – Identify Where Your Target Audience Hangs Out Already 

The first thing you need to do is figure out where your target market hangs out on social media sites. Yes, most of us have a Facebook account, but it’s not the best social media platform for every single niche. Do your research and come up with a short list of platforms where you want to focus your efforts. I personally focus on Facebook and Instagram. I love Instagram because it’s very visual and all about the image. I think Facebook works great for posting about upcoming pet photo events. I also love the Facebook Business Meta Business Suite which allows me to schedule and easily post to both Facebook and Instagram at the same time.

Step Two – Establish a Presence and Learn the Ropes 

Then get active there and start making friends. Figure out the social media platform and pay attention to what other bloggers are doing that seems to be working. Things always change on social media so this will be an ongoing thing. Start learning and start making connections with your target market. 

Step Three – Tailor Your Posts and Your Images to These Social Media Platforms 

Figure out how to best present your content. What images should you use, should they have text on them and what sizes work best? Find that out and start tailoring your content to those specs. For Instagram squares work best. I love inspirational quote photos and have created several bundles of quote photos that are purr-fect for sharing on social media. Try different approaches and see what works best for you, your blog, and your niche. 

Step Four – Promote and Interact 

With all the prep work done it’s time to start promoting your content. Aim for a mix of interaction, sharing other people’s content, and of course sharing your own. Mix it up and don’t just toot your own horn all the time for best results. 

Step Five – Grow, Rinse, and Repeat 

As you spend more time on each social media platform and interact with other users you reach will start to grow. Keep it up and spend a little time each week connecting with new people in your target market. Keep growing and of course rinse and repeat on an ongoing basis so your content is continually promoted. 

Every few months re-evaluate what you’re doing and see what’s getting you the best results. Do more of that and try new tactics, techniques, and social media platforms as you come across them. 

Check out more Blogging Tips in the 30-day Blogging Tips Series.